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Scent Marketing and Consumer Behavior

Scientific research has determined that the human sense of smell is the most powerful of the five senses, capable of awakening memories and eliciting more emotions than any other human sense. Studies have shown that people can identify over a million different types of odors. Naturally, some of these scents are extremely pleasant, while others… […]

The Power of Scent in Human Behavior

Freshly baked bread, fresh grass, the scent of flowers. These aromas are very often associated with pleasant thoughts of a beloved bakery, a a summer afternoon, or a feeling from the past that makes us inhale deeply, as the scent revives forgotten memories. But why does scent seem to evoke such strong emotions? Scents can […]

When major brands acquire an olfactory identity.

  Stelios Tzilalis’s interview in PROTO THEMA on Scent Branding. (click here)