Blog and News

Effectiveness from the Right Scent

Today, there are many different ways to promote products and services to the average consumer. Capturing their interest is just one of the strategies for successful branding efforts. Scenting is a highly effective strategy in hotels, retail stores, and various commercial businesses. It is the process of diffusing a pleasant aroma that is associated with […]

Scent Marketing and Consumer Behavior

Scientific research has determined that the human sense of smell is the most powerful of the five senses, capable of awakening memories and eliciting more emotions than any other human sense. Studies have shown that people can identify over a million different types of odors. Naturally, some of these scents are extremely pleasant, while others… […]

The Power of Scent in Human Behavior

Freshly baked bread, fresh grass, the scent of flowers. These aromas are very often associated with pleasant thoughts of a beloved bakery, a a summer afternoon, or a feeling from the past that makes us inhale deeply, as the scent revives forgotten memories. But why does scent seem to evoke such strong emotions? Scents can […]

When major brands acquire an olfactory identity.

  Stelios Tzilalis’s interview in PROTO THEMA on Scent Branding. (click here)