Approaching the new JD Sports store in Ermou, customers encounter a special atmosphere. The aroma, which is noticeable even from the street, draws their attention and encourages them to enter.

Scenting a store is a strategy often used in retail to improve the customer experience. Large chain stores invest in scenting to enhance their brand image and encourage customers to stay longer in the space.

A properly designed aromatherapy with scents that match the store’s philosophy can enhance the customer’s perception of the quality of the products they see and contribute to improving their overall performance. Statistics say that it increases customers’ willingness to buy by 60%, which results in 22% more sales. It also increases their time spent in the store by 18% and contributes to them returning more often.

SCENTLINQ Pro scents JD chain stores with their unique signature scent specially designed for a sportswear and streetwear brand space, such as Nike, Adidas, TNF, as well as many exclusive labels such as Hoodrich and Supply & Demand.