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The Power of Scent in Human Behavior

Freshly baked bread, fresh grass, the scent of flowers. These aromas are very often associated with pleasant thoughts of a beloved bakery, a a summer afternoon, or a feeling from the past that makes us inhale deeply, as the scent revives forgotten memories. But why does scent seem to evoke such strong emotions? Scents can […]

When major brands acquire an olfactory identity.

  Stelios Tzilalis’s interview in PROTO THEMA on Scent Branding. (click here)